🙋♀️ 4 easy steps to find out what people are typing into Google about your product or service – and then create awesome content to match it! This is a huge organic SEO win.
1. Visit AnswerThePublic.com:
This site is an easy-to-use free tool for small businesses looking for ideas on what their target market is searching for online.
2. Identify Relevant Keywords:
First, you’ll need to come up with keywords you think are relevant to your product or service. For example, if you are selling shoes, you might want to search for topics around “comfortable walking shoes for women” or “running shoes for men.” Input those Keywords into the Search field.
3. Analyze The Results:
The results generated are a range of questions and key phrases related to your keyword search. Make sure to focus on questions that are seed or core problems that customers are trying to solve. Identify the topics and phrases that stand out and relate to your business to gain insights into your customer base’s key needs and concerns.
4. Now Create Content Based On Those Insights!
For example, if the keyword was “comfortable walking shoes for women,” a small business owner could create a post that provides tips on how to pick the most comfortable walking shoes or provide a review of the best walking shoes for women on the market.
➡️ **Make sure to optimize the post for SEO to improve the chances of it being picked up on Google search engines or via hashtag and location on social media.**
🤓 Don’t Forget to Monitor Results!
Observe engagement and website traffic to the posts. What did they respond most positively to, then adjust your existing content or develop new ideas based on these insights.
By carefully analyzing the search insights, you can create valuable content that engages and educates your target audience, increasing your online visibility (SEO) and building brand loyalty 😍
Need any help with this? Contact me and let’s discuss a strategy for optimizing your site organically.
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