As a solo or small business owner, having organic search engine presence is ripe for the picking as far as additional traffic goes.
Two studies affirm this.
A SEMRush “Zero Clicks” study revealed that while less than 2% of people click on paid ads in their Google search engine results, a whopping 45% click on organic search results. Scrolling past the ad and intentionally looking at the natural results section seeking a good fit.
AND no more than 5 seconds for them to decide their next action (even less if they are on a mobile device). Will it be clicking on your search engine result or a competitor’s? On Page SEO can help with this decision.
![Envision Web Designers Salida - Custom WordPress & Shopify Website Designs, Hosting and Organic SEO - zero clicks study screenshot](https://envisionwebdesigners.com/wp-content/uploads/2023/11/envsion-web-designers-salida-website-design-hosting-Zero-clicks_Study-screenshot-1024x783.png)
An ahrefs study across one billion web pages showed more than 90% of sites get no traffic from Google. It’s all centric around whether they’ve set their site up for SEO success.
![Envision Web Designers Salida - Custom WordPress & Shopify Website Designs, Hosting and Organic SEO - ahrefs study screen shot](https://envisionwebdesigners.com/wp-content/uploads/2023/11/Envision-Web-Designers-Salida-Custom-WordPress-Shopify-Website-Designs-Hosting-and-Organic-SEO-ahrefs-study-screenshot.png)