As a solo or small business owner, having organic search engine presence is ripe for the picking as far as additional traffic goes.
Two studies affirm this.
A SEMRush “Zero Clicks” study revealed that while less than 2% of people click on paid ads in their Google search engine results, a whopping 45% click on organic search results. Scrolling past the ad and intentionally looking at the natural results section seeking a good fit.
AND no more than 5 seconds for them to decide their next action (even less if they are on a mobile device). Will it be clicking on your search engine result or a competitor’s? On Page SEO can help with this decision.
An ahrefs study across one billion web pages showed more than 90% of sites get no traffic from Google. It’s all centric around whether they’ve set their site up for SEO success.
