Welcome to an informative journey into the world of website hosting choices and companies. All websites have live somewhere, and that somewhere is called Hosting.
In this article, I list out the pitfalls of poor hosting providers that I rescued my clients from the past year, and reasons why choosing the right platform is crucial. Join me as we embark on an adventure where I draw parallels to my recent experience with a cheap bubble maker I purchased from the dollar store for my bubble-loving toddler.
Slow Page Speed: When Bubbles Float in Slo-Mo
Like that cheap bubble maker I bought from the Dollar Store… As the fan’s speed slowed down and bubbles vanished, frustration sets in and enthusiasm is quickly dropped from my toddler’s face, and she was ready to thrash this thing to the ground in about 3 seconds. Similarly, poor hosting companies’ technology choices often result in slow page speeds that test both Google and your prospect’s patience – hurt your website’s SEO score and decrease their likelihood of ever seeing or staying on your site. One of my favorite hosting companies, Siteground, offers fast connectivity, ensuring that your website loads at lightning speed and keeps visitors engaged.
Website Downtime: Popping Bubbles and Disappearing Websites
Just like the cheap bubble maker that fell apart before the fifth use, websites hosted by unreliable providers may suffer unexpected downtime. It’s as if the bubbles vanished into thin air, leaving you frustrated and scrambling to get things back on track. Siteground’s reliable infrastructure minimizes downtime, allowing your website to stay up and running consistently.
Security Certificate Mishaps: Warning Signs and Bubble Bursts
Imagine our disappointment when the bubble maker malfunctioned, leaving us with a sad, bubbleless day. Similarly, poor hosting providers have let security certificates mysteriously drop, leading to warning messages in your potential clients’ browsers as well as Google not presenting your site in search because it’s not identified as secure. Siteground prioritizes security, offering free SSL certificates to protect your website and establish trust with Google and your visitors.
Slow Server Load Time: When Bubbles Don’t Move
A slow bubble maker makes you wonder if the bubbles will ever even depart the little fan, they get all globbed up, and your toddler starts with the ‘Eeeeew it’s not working’ and the pressure is mounting on you to fix this thing stat. After all, bubbles that don’t float up to the sky are short-lived and it gets boring. Similarly, slow server load times can deflate your website’s potential. Siteground’s Global Content Delivery Network ensures fast loading speeds for your customers around the globe, creating a seamless user experience that keeps them engaged.
Expertise in Technical Support: Bubble Maker Troubleshooting
I tried to fix my bubble maker with shipping tape, only to face wet tape within 10 minutes. Also, why am I running through batteries faster than I am bubbles?? I don’t know, I am not a bubble master. Poor hosting companies often lack expertise with their front-line technical support, missing the mark with fixes themselves, leaving you struggling to keep your website operating as expected. They also do not update your core WordPress version, and I’ve seen plenty hosts ignore a recent major PHP server update – both of which will result in your site failing when ignored long enough. Siteground’s technical support team comprises knowledgeable experts who are ready to assist promptly and effectively.
Unlimited Server Resources: Bursting Through Limitations
Attempting to make bubbles with a cheap and limited bubble maker can be frustrating. I don’t have a pallet of bubbles and batteries, this isn’t feeling sustainable. Similarly, hosting providers that offer limited server technology resources can hinder your website’s capabilities, leading to increased error messages and disappointed visitors. Siteground provides ample server resources, allowing your website to thrive without constraints.
Modern and Green Data Centers: Maximize Bubble Output
Rather than stocking up on 10 more of these cheap bubble makers, I am better off purchasing one that has a proven record so we have more bubble and giggle-packed days ahead. That bubble liquid that came with the bubble toy? It was basically water – made like 3 bubbles. Back to the store I went for the good stuff.
Look for hosts like Siteground, which have modern and green data centers powered by Google Cloud infrastructure, and are carbon-neutral – and powered by renewable energy sources. Look for multi-layered security, and free SSL certificates (these days paying for an SSL certificate and domain privacy is a total ripoff and a red flag to me). Added perks that not all providers offer is a free business email migratory which hooks into your favorite email apps like Gmail/MacMail/Outlook, and also Daily Backups to ensure the safety and integrity of your website. A super bonus is a host that offers a free Second Staging Site. This allows you to experiment with new designs, concepts, popups, plugins, and store layouts, without affecting your production site at all. (After all, developments are best to operate in their own silo from your main site as a best practice). Then with a click of a button, you can push those changes to production (my hosting plan includes this! 🤛🏼).
Choosing the right hosting platform and hosting company is crucial for the success of your website.
Just like buying a higher quality gadget that lasts, investing in a reliable hosting solution saves you from the frustrations of slow page speeds, website downtime, security certificate issues, and limited resources. At Envision Web Designers, we encourage you to work smarter, not harder, and trust us to provide a seamless hosting experience for your website.
My own Hosting & Maintenence Plans leverage Siteground and my maintenance plan has added perks of hours per year of misc website edits and web support you may need, and I proactively maintain your site on top of critical core updates. If you do not need my extra maintenance/task assistance – please feel free to use my affiliate link to Siteground. There is no additional charge to you and I earn some cents each time you join, to pay for more bubbles of course 🫧